Royal Stag is Pernod Ricard India’s leading brand and the Group’s largest by volume. Positioned as a premium whisky, the brand’s slogan is: “It’s your life, make it large.” Royal Stag was created in 1995 from a blend of Indian spirits and imported Scottish malt. The first brand in India without artificial flavouring, it has become a key whisky and a benchmark among the country’s power brands. In 2012/13, Royal Stag sold 14.3 million cases and continues to grow.