A dark spiced Caribbean rum introduced to the UK in Spring 2010, Kraken”s old-style bottle and superlative packaging seem to earmark it out for greatness, and perhaps it will help some of those many thousands of punters nursing an old-recipe-Sailor-Jerry-sized hole in their hearts. The packaging design for the spirits label is really eye-catching and stands out from the crowd with its quirky black and white etched antique look. The whole theme surrounds pirates and nautical adventure with the Kraken (mythical sea creature) taking centre stage. The Kraken Black Spiced.