In 1879, Lars Olsson Smith took on the huge distilleries in Sweden, determined to outsell them with his painstaking method of creating fine vodka. Today, his Absolut Vodka is absolutely one of the best-selling vodkas in the world. Since the first bottles debuted on the market, Absolut has offered vodka drinkers a winning combination of quality and affordability, a recipe for success that has seen this brand grow into a global icon. With its incredible clarity and smoothness, Absolut Vodka is an enduringly popular choice for mixed drinks and cocktails, while being equally suitable for sipping neat or on the rocks.