Johnnie Walker Red Label is the world’s best-selling Scotch Whisky. It’s renowned for its bold, characterful taste – balanced to shine through even when mixed. It’s a flavour the Walker family has never compromised on. The Walker family used their encyclopaedic knowledge of Scotland’s malts to create a blend with universal appeal. The result? Red Label became the world’s favourite whisky, a position it still holds today. Developed for an export market with a taste for long, refreshing drinks, it’s the label that built the Walker empire, and the brand that defined the whisky business.